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How to Set Rate Thresholds That Actually Work

How to Set Rate Thresholds That Actually Work

Rate thresholds are the single most important setting in any booking workflow. Set them too low and you haul cheap freight; too high and you sit empty. Here is how to find the sweet spot.

Start from your true cost per mile

Add fuel, maintenance, insurance, and your target margin to get the real number you must clear on every mile.

Set thresholds per lane, not globally

Dense lanes support different rates than remote ones. A per-lane floor captures far more good loads.

Revisit weekly

Use your own data

Review what booked and what you skipped. Adjust floors where you are consistently missing or overpaying.

💡 Tip

Set a slightly lower floor on backhaul lanes near your home base — a modest rate that gets you home empty-adjacent still beats deadheading.

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