Understanding Your Data: Metrics That Matter
You cannot improve what you do not measure. These are the metrics that actually move the needle for dispatchers.
Rate per mile
Your north star. Track it by lane to see where the real money is.
Loads booked vs. seen
A low ratio means your filters or rate floors need tuning.
Deadhead percentage
Empty miles quietly erode margin. Watch this number closely.
💡 Tip
Review your metrics weekly, not daily — weekly trends are signal; daily swings are mostly noise.
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