PHANTOM Amazon Relay Autobooker
Dispatching

Understanding Your Data: Metrics That Matter

Understanding Your Data: Metrics That Matter

You cannot improve what you do not measure. These are the metrics that actually move the needle for dispatchers.

Rate per mile

Your north star. Track it by lane to see where the real money is.

Loads booked vs. seen

A low ratio means your filters or rate floors need tuning.

Deadhead percentage

Empty miles quietly erode margin. Watch this number closely.

💡 Tip

Review your metrics weekly, not daily — weekly trends are signal; daily swings are mostly noise.

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Phantom Team

The Phantom team helps Amazon Relay carriers, dispatchers, and owner operators book more loads with less time spent refreshing the board.

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